seek first to understand

then to be understood

we celebrate and embrace diversity

and realize africa is not a country

the only way to win a race with a client

is to arrive at the finish line together

Our most valuable skill is our willingness to listen

see how our strategic plan sets us apart

At Soft White 60, we don't make a move without ensuring that everything we do brings us one step closer to our goals. That's why the first thing we did was develop a solid strategic plan to keep us on track to achieving our objectives.

You can't get to where you're going until you develop a concise roadmap that clearly defines where you want to be and how you intend to get there. At Soft White 60, we've gone to great lengths to articulate our Vision, Mission, Goals, and Values so we all understand where we're headed before we even begin our journey.

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